AMINA Bank The World’s Leading Global Crypto Bank
Background
AMINA Bank (formerly SEBA Bank), a Swiss regulated market leader at the convergence of traditional and digital finance, sought a bold repositioning to support its global growth. As the first regulated crypto bank in Switzerland, it needed a digital presence that matched its innovation, compliance first posture, expanding to a multilingual, multinational audience.
Solution
Fintech Digital delivered a full scale digital transformation aligned to AMINA’s ambition to lead the future of banking.
- Collaborated on the global rebrand to AMINA, integrating the branding agency’s messaging and visual identity
- Developed a conversion optimized WordPress site with best in class security and technology integrations
- Executed global SEO strategy, achieving #1 and #2 keyword rankings across key crypto banking terms
- Built a modular multisite architecture for scalability across jurisdictions and lines of business
- Expanded their digital presence to be multilingual by launching fully localized German, Arabic, and Chinese language versions
Impact
AMINA Bank emerged as a global digital finance authority, with a web presence that drives growth, trust, and leadership in a regulated space.
- Dominated SERPs globally, securing top organic rankings across critical crypto banking terms
- Successfully relaunched under the AMINA brand with minimal SEO or conversion drop off
- Enabled faster expansion into multilingual markets via a scalable multisite and translation architecture
