The Power of Visual Content in Your Content Strategy: Tips and Examples
In today’s fast-paced digital age, our attention spans have become increasingly shorter and shorter. With the abundance of information available with a simple click, fintechs are incessantly on the lookout for unique and differing strategies to stand out from the competition and draw potential customers’ focus to their financial product or service. This is where the power of visual content comes into focus. Captivating images, videos, infographics, and animations can all be used as a powerful tool to help fintechs connect with their customers, capture their attention, and drive company growth, and lead conversations.
Visual content has the ability to capture this attention and convey messages that text cannot accomplish on its own. This includes evoking emotion and creating a valuable connection with one’s audience leading to increased brand loyalty and engagement.
As social media and technology evolves and grows, so does consumer preferences and needs. Here is everything fintechs need to know about visual marketing and why it’s essential for the success of one’s marketing message, campaigns, and strategies.
- Consider the Story, Not Just the Visuals
Visual content isn’t just about pictures and videos; it’s about the story that comes along with it. Visual content should draw a clear and consistent picture and story of one’s fintech brand and what it is all about. Each individual media asset won’t speak the full story, but the collection of multiple visual content pieces working together will. Find content that fits well together to use in one’s marketing strategy. Thinking like a holistic storyteller and then diving deeper to see which visual content pieces are relevant and relatable to the overall company message is the perfect way to plan which visual media will be used to represent the company’s story and image.
- Aligning the Visual Story with the Content Marketing Strategy
Posting visual content and then waiting for magical virality to happen is not a viable strategy. Like any media content marketing format, a compelling rationale is needed to build the overall visual story. Clear planning is needed to turn views into meaningful leads and marketing results. Let audience preferences and analytics guide the selection of marketing themes, topics, and approaches.
- Ensure Visual Content Represents the Whole Audience
Visual content can speak a thousand words, but these words must be relatable to the audience. Not all visual content speaks the same message to the viewer or reader, especially those that aren’t represented authentically in one’s branding.
- Stay Focused and On Brand
Visual content should always relate and stay focused on a fintech’s brand messaging. Differing from the style and format of a company’s usual marketing can confuse or even put potential leads off of one’s financial product or service. Consumers appreciate predictability, and unpredictability in the financial sector can have unintended negative consequences. When dealing with finances or banking, consumers do not want any surprises. Taking steps to maintain one’s brand visual identity is vital and important. This includes the use of corporate colors and logos. Ideally, all content should feature a consistent visual design, one that falls in line with normal marketing practices for the company. Potential consumers should instantly recognize one’s brand no matter where the content appears or who creates the visual design.
- Tailor Visuals to the Platform
Considering the platform, format, and environment is also an important aspect when looking at visual content. Fintech’s must determine how well their visuals fit in the context of their marketing message and audience preferences and needs. If the visual content does not fit or is in the wrong place, audiences may become confused or lost and click off of one’s marketing content resulting in a loss of a potential lead. With the right insights and data, fintech’s can determine the perfect place for visual content and find an unexpected fit in an unusual place.
- Follow Patterns of Effective Design
Plenty of AI and DIY design tools are available online for even an amateur designer to be a visual content creation specialist. Social media gives any marketer the ability to produce visually pleasing content, as there are plenty of examples and sources to look through to provide inspiration for great visual marketing content. However, social media and online visual content tools still need some creativity and design ingenuity to create clear, compelling, and understandable images and videos.Using these tips and tricks can bolster a fintech’s marketing strategy and campaigns with powerful and meaningful visual content that will draw attention to one’s fintech brand and convert leads into clients and users of one’s financial product or service.