Greenwood is a Black-owned mobile banking platform created to keep wealth in the Black and Latino communities and democratize finance for an underserved demographic.
Greenwood needed a digital partner to develop and launch their SEO and web strategy.
Solution
Fintech Digital provided Greenwood with digital expertise and execution from the ground up:
Website build and SEO support from initial ideation phase through series funding
Implementation and management of advanced analytics for detailed data tracking for investors
Content marketing support for SEO and educating and nurturing prospects and customers
Impact
Our partnership with Greenwood and digital expertise resulted in:
Support and management of the digital funnel with over 500,000 product lead sign-ups
Accurate and detailed analytics tracking to support leadership and investing teams
Content library and SEO rankings with over 1M unique web visitors within the first few months of launch
