Paybotic Financial, a spin-off of successful payments processing parent company Paybotic.com, is a cannabis banking company that provides tailored payment solutions for the cannabis industry.
The company was looking for a digital partner to design and launch their consumer website and digital assets.
The Fintech Digital team developed and implemented a broad digital strategy, including:
- Performed Growth Readiness Assessment to assess readiness for lead generation and growth
- Designed and launched consumer website and digital assets
- SEO/SEM to drive traffic, conversions and growth
- Performance marketing and analytics measurement for measurable and scalable growth
- Hubspot and CRM support
Our development and oversight resulted in:
- Identification of a go-forward plan and strategy for digital brand activation
- Successful digital brand activation
- Performance marketing campaigns in progress
- Advanced metrics and analytics to support decision making for the sales and marketing teams