The Change Company
Background
The Change Company empowers homeowners, small businesses, and consumers to pursue their dreams by bringing social and racial equity to banking and lending. With a primary focus on Black, Latino, and low income borrowers, the company’s mission is to eliminate the wealth gap in America.
The Change Company was looking for expert oversight of their CRM implementation and support in SEO.
Solution
The Fintech Digital team provided the company with expertise and management, including:
- Support for CRM implementation for 1+ year implementation process
- Consulting and research for the world’s first digital marketplace for prime impact loans
- SEO research and support for several initiatives to guide strategic digital direction
Impact
Fintech Digital provided the following management and expertise, resulting in a successful outcome for the company:
- Marketing consultation for CRM implementation, ensuring that the implementation was ready for digital marketing initiatives
- Ensured competitive positioning of the marketplace online amongst adjacently related companies
- Clear guidance and direction using SEO research and optimized digital framework
