Pomelo, a cross-border payments company offering a family plan for sharing credit internationally, were looking for a strategic marketing partner to help them launch their international payment product.
Solution
Fintech Digital developed and implemented a comprehensive strategic marketing plan to launch the new payment product:
Digital go to market strategy and execution
Performance marketing for lead generation and waitlist growth
Content marketing for lead engagement, nurturing, and retention
Impact
Our strategic marketing plan and execution led to:
A successful product launch that helped Pomelo gain funding and celebrity support
50,000+ leads generated for the product waitlist to sign-up as customers
Successful brand activation and awareness in the marketplace
