Pomelo

Pomelo, a cross-border payments company offering a family plan for sharing credit internationally, were looking for a strategic marketing partner to help them launch their international payment product.

Fintech Digital developed and implemented a comprehensive strategic marketing plan to launch the new payment product:

• Digital go to market strategy and execution
• Performance marketing for lead generation and waitlist growth
• Content marketing for lead engagement, nurturing, and retention

Our strategic marketing plan and execution led to:

• A successful product launch that helped Pomelo gain funding and celebrity support
• 50,000+ leads generated for the product waitlist to sign-up as customers
• Successful brand activation and awareness in the marketplace